Marketing and Marketing Strategy Essay Example | Topics and Well Written Essays - 750 words

Marketing and Marketing Strategy - Essay Example entirely based on the need for a car, and when pot believe it would be cheaper and more convenient to use a car rather than the public transportation. angiotensin converting enzyme factor that might lead the customers to buy an galvanizing car is the fact that these cars emit low pollutants due to the electric engines. Also, people who are environmental friendly, with an inspire to buy an economical car will be more inclined towards the electric cars. Other factors that might lead to people choosing the electric cars include the assiduousness of the car, economical use of energy, continuous increase in fuel prices across the world and also increase in the maintenance prices.The electric cars basically intentional for two people and the car is meant for economical use. The car also emits precise low pollutants which are due to the electric engine (Diez & Zollter, 2008). The target market for the electric cars mainly consists of p eople who are conscious of the environment and looking for a cheaper and more environmental friendly car. The major target markets also include people looking for comfort, safety, ecology and fun plot driving. Since this car provides for low Carbon di oxide (CO2) emission thus making these cars accepted by almost every country.electric automobile cars are faced with lots of competition. These cars can be classified as energy saving cars. The positioning of these cars in the markets mainly highlights the best features of the product, like, comfort, agility, safety, ecology, and fun while driving. These cars have also been positioned as money savers and energy savers, along with being fun, trendy and very youthful.The competition faced by the electric cars sectors is also very high. The major competition that the companies will face, is mainly from other similar manufacturers, as well as use car sales. The main reason being, the costs of the used cars are much lower than the new ca rs, similarly the cost of the electric cars is also much lower than the new vehicles (Porter,